Rebranding Film Festival

This project was about rebranding concepts for the Silent River Film Festival in Irvine. The design applications included the logo, stationary applications like website, DVDs, letterhead, envelope, tshirts and other applications for the festival. The festival is an international film festival and is inspired by Indian poetic culture so I tried to include that in my redesigning of the logo. The elephant represents calmness and it only has one tusk to represent its peacefulness which goes with the theme of the festival and its eastern roots. I also made it look like a mask so it represents theatrical arts. The previous logo of the festival is an abstract pictorial representation of a river that's streaming into a lake so it has a wavy look to it. I tried to keep that wavy look in my design to refer to their initial logo. The gradient is supposed to show a diversity of color in the brand to show that the festival is supportive of different view from different backgrounds.